E Commerce Optimization Tips For SEO

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April 2, 2013 by Baawraman

Optimizing an E Commerce website is quite different from usual websites and thus most marketers /SEO’s find it very difficult while dealing with such huge eCommerce websites. Unlike service businesses or simple static websites, which will typically have few pages to optimize, E Commerce websites provide ample amount of learning experience and opportunities for optimization. I personally love to work on E Commerce optimization , because this is the only place where you can actually work on some advanced methods, Google Analytics, Semantic Markup and Google Base for example. E Commerce websites come with some  inherent qualities — dynamic URLs resulting in duplicate content, duplicate meta tags  and a large product catalog — that makes it challenging to achieve a high Google ranking. So, those who think that Optimization of an E Commerce website is akin to shooting fish in a barrel,no need to read any further, probably, you should read something relatively simpler, may be  “What is Google Authorship” . For others, some highly recommended optimization tips while dealing with E Commerce Websites are explained below:

  •  Tip One: Keyword Research- Don’t Step Off On The Wrong Foot
  • Tip Two: Duplicate Content-  Enter Panda Update
  • Tip Three: Landing Page Optimization- If Done Once, Its Lame, Keep It Going
  • Tip Four: Social Media- Sharing Is Caring
  • Tip Five: Semantic Markup- Enter The Structured Web
  • Tip Six:  Google Analytics- Statistical Analysis
  • Tip Seven: Bonus Tip

Note: This is an excerpt of  my article, please visit http://www.dzone.com/articles/7-tips-optimizing-e-commerce  to read complete article, you can also download the PDF version of this guide, click here to dowload PDF.

Do take some time out to share it on your social media profiles.


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